H habanero management social
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Category Manager

Salary: Excellent salary + benefits - based in Cornwall

An outstanding opportunity to join an award winning Consumer/FMCG brand

You key responsibilities will include:

• Develop the Customer Category Strategy. Support its translation into a customer specific conceptual sell with tailoring for multi level selling within retailers. Develop Commercial Managers “toolkit” for customer category leadership
• Commercialise the go to market proposition for all new initiatives. Set targets for sales fundamentals for NPD and ensure the required support material for BMs is developed
• Lead development of the in-store activity plan – including establishing a promotion strategy and guidelines to support Annual budget delivery
• Identifying targets and monitor progress against all sales fundamentals for both the brand and key competition. Recommend action to close any gaps
• Define, quantify and prioritise category/customer opportunities and ensure action plans are developed to achieve and track progress
• Co-ordinate communication between internal functions and customer facing individuals and groups
• Recommend and co-ordinate response to customer with respect to competitive activity and threats
• Support key customer presentations/meetings
• Facilitate sharing of best practice across the sales team
• Evaluate the event plan to ensure consistency with brand objectives and activity guidelines
• Manage the day to day co-ordination of customer profitability statements for all Channels. 

Key Skills and Knowledge:

• Strong sales background with experience of customer management
• Category management/trade marketing knowledge
• Financial implications/awareness
• Strong influencing and team work skills
• Strong analytical skills
• Understanding of Supply Chain issues

Apply Now

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